Key Topics to Cover:
- SEO for Audio: The Power of Show Notes and Transcripts:
- How search engines (like Google) can’t “listen” to your audio, so you need written content.
- The importance of using keywords in your episode titles, show notes, and website transcripts.
- Making your content accessible to a wider audience with full transcripts.
- Repurpose, Repurpose, Repurpose:
- Turning long-form episodes into short, bingeable clips for platforms like TikTok, Instagram Reels, and YouTube Shorts (audiograms, video clips).
- Creating quote images and key takeaways for social media.
- Leveraging Other Audiences:
- Guesting on other, similar podcasts to tap into an existing audience of “audio learners.”
- Cross-promotion with other podcasters in your niche (swapping promos).
- Encouraging your guests to share their episode with their network by providing them with easy-to-use assets.